From entry to middle to senior levels of experience, we all are challenged with how to manage our careers and achieve our goals and aspirations. In this program, marketers and business developers will connect 5 Pillars of Leadership, 67 Leadership Characteristics, and Strengths that lead to enhanced career success. From the initial identification of traits to effective ways to hone these characteristics, attendees will benefit from new perspective and leave with valuable insight and a renewed sense of leadership energy and enthusiasm. This session promises to deliver a thoughtful analysis of Leadership Characteristics that will improve marketers’ chances for promotions and moves to the executive level.
Learning Objectives:
- Understand the value of leadership and its contribution to firm-wide success
- Learn 5 Pillars of Leadership
- Add 67 Leadership Characteristics
- Integrate Your Strengths
- Develop goals to hone leadership skills
- Create a personal plan where your leadership skills will help you get a seat at the table
Schedule:
11:00am - 11:30am - Networking
11:30am - 12:00pm - Lunch
12:00pm - Presentation
About Barbara Shuck:
Barbara Shuck, FSMPS, CPSM, shares her energy, passion and experience to enlighten and expand marketing and communication practices for dedicated professionals. Using personal anecdotes from 30+ years of business and marketing experiences, she educates, challenges, motivates and inspires marketers to develop new ideas, skills and insight on their own career paths. She has more than 20 years’ experience in marketing and business development in the AEC industry. She is Firm-Wide Marketing Communications Manager at Wilson & Company, Engineers & Architects, and is a Past President of SMPS. She has an MBA from Thunderbird School of Global Management (Glendale, AZ), and a BA in Communication Arts and French from Washburn University (Topeka, KS).